Inside the Atelier

I’m just settling back into the studio after an exciting day at the Toronto Fashion Incubator’s Press and Buyers Breakfast!  I met so many amazing people- from Elle, Flare, Cosmo TV, the National Post, the Globe and Mail, the Royal Ontario Museum, and even some of my favourite local Toronto boutiques- like Trove!

My display looked perfectly chic thanks to design help from my merchandising go-to Kyle, and my model Deirdre was tall and stunning in the chic layered dress!

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Have you been wanting to try on a dress in person, maybe a cozy merino wool scarf, or fingerless gloves?  Come visit me at the Pop-up shop at the Toronto Fashion Incubator on Monday, October 4th from 3:30pm-7:30pm!  There will be other amazing up and coming Toronto fashion designers- so make it an evening out!

The Fashion Incubator is Downtown Toronto, right on Exhibition Grounds, between the Dufferin gates, and BMO Field.  Here’s a link to a map- http://www.fashionincubator.com/about/contact_us/index.shtml

If you don’t mind walking 10 minutes, parking is only $6 or $7 in Liberty Village, on Atlantic Avenue, and you can walk through the GO station to CNE grounds!

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(Photo by Carl Begai)

Over the past three years we’ve been in business (first as Corpseknit and now as a Resurrection of Romance) the most requested item has been hats! The issue with knitting them on a flatbed knitting machine though has always been in how to shape them properly. To create a 3 dimensional shape- knitting flat, I’ve always just gone for adding more seams- but that of course makes anything more expensive- which I try to avoid whenever I can!

Last October though, in the midst of my busiest time of the year, I took a few days off to go to the Montreal Centre for Contemporary Textiles (MCCP) to a workshop for professional knitwear designers taught by Liz Collins from the Rhode Island School of Design (RISD). Having been wanting to take an advanced knitting course at both of those schools for a while now, I jumped at the opportunity!

Another designer in the workshop was attempting to knit spheres- so in working out her design, we came to discuss short row knitting. It’s a technique I’ve know about for creating ruffles and darts, but never really thought about for creating fully 3-dimensional shapes. It involves taking needles in and out of work to build up certain areas of knitting- so the perfect technique to create a shaped hat without seams!

So here it is- the new hat design- finally! Shaped with dozens of small panels along the top to create a beautiful round top, finished with a picot / crochet band, and beaded with swarovski crystals and a beautiful 100 year old black glass antique button. So beautiful!!  Available online only- at http://shop.JessicaRoseDesign.com

Modelled by my lovely friend Alex from Nuremberg, Germany- an amazing, redheaded German woman- in Toronto’s Historic Distillery District.

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A behind the scenes video of the Romantic Minimalism campaign photoshoot! In the middle of a heat wave in downtown Toronto, we’re climbing barriers around the Honda Indy race track, finishing hair & make-up on the streetcar to race the sun setting, and avoiding security at the Historic Distillery District. . . a crazy day with amazing results!

Not Your Typical Fashion Photoshoot. . . A Behind the Scenes Look from Jessica Rose Design on Vimeo.

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We’ve been busy behind the scenes getting the word out about our new Romantic Minimalism collection!  Last month we had the pleasure of working with New York City photographer (and Hasselblad Master award winner) Joao ‘Milkman’ Carlos.  We shot everything in Downtown Toronto in two of my favourite areas- King Street East between Jarvis and Sherbourne, and the Historic Distillery District.

The historic character of the area was the perfect setting for the vintage 1950′s look we were aiming for.  We wanted to keep it modern but give it an elegant, vintage 1950′s feel.  The photos were black and white, and the inspiration for the hair and make-up and styling was Audrey Hepburn.

Here are the Final Selections for the Campaign. . .

and some of my other favourites from the day. . .

We had an amazing team for the shoot to make it all happen:

Jessica Rose (myself)- Designer/Creative Director & Stylist
Joao Carlos- Photographer
Olivia Ha- Hair/Make-up
Lindsay from Chantale Nadeau- Model
Katy Cee- Photographer’s assistant
Kyle Martin- My partner, and videographer (video coming soon!)

Here are some great behind the scenes photos  shared from Joao Carlos- taken by Katy Cee:

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I’ve been so busy with the new collection, and moving our studio, that sadly the blog has been getting neglected!

Tons of great behind the scenes footage is coming in the next couple of weeks though- a great photo shoot video, and notes on the new collection- so keep checking back :)

For now though, follow us on Twitter at http://twitter.com/JRoseAtelier!

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Simple designs always seem to take the longest- Everything has to be perfect- because the structure of the design becomes the detail.  I’ll be making a few minor improvements on this before putting it into production, but here it is!  The first cardigan in my collection, and I love it :)

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